Kellogg released a limited-edition variety pack that includes Corn Flakes, Froot Loops, Frosted Flakes, Frosted Mini-Wheats, Raisin Bran and Rice Krispies in the same box to celebrate Spirit Day, the largest anti-bullying campaign in the world and to support a “more accepting world for LGBTQ youth.”
The package, which features all of the cereal mascots, from Tony the Tiger to Toucan Sam, runs for $19.99, with a promise from Kellogg to donate $50,000 to GLAAD.
We all belong together. So for the first time in history, our famous mascots and cereals are offered exclusively together in the same box for All Together Cereal,” Kellogg said in a statement. “It’s a symbol of acceptance no matter how you look, where you’re from or who you love. We believe that all people deserve an environment where they can be their best selves.”
Many applauded the company for its dedication to inclusion and anti-bullying on social media.
However, many were just as quick to voice their displeasure regarding the symbolism of cartoon cereal mascots coming together.
At Kellogg, we are firmly committed to equity and inclusion in the workplace, marketplace and in the communities where we work and live,” Priscilla Koranteng, Vice President, Global Talent and Chief Diversity Officer, said in a statement. “We have long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table.”
“We are proud to partner with Kellogg’s again this year to help extend the important message of Spirit Day to households across the country,” John McCourt, Senior Director of Development & Integrated Marketing at GLAAD said, according to the statement. “The All Together cereal encompasses the values of diversity, equality, and solidarity that Spirit Day is all about, and we hope that LGBTQ youth everywhere receive the messages loud and clear.”