The Queen of the Night singer – who died in 2012 – appeared in digital form accompanied by real live backing singers performing one of her hits Greatest Love Of All.
This Morning presenter Ruth Langsford said: “It felt like she was really here. At one point it felt like she was looking at me
The Whitney Houston hologram is set to begin its tour of Europe in Sheffield on February 25.
Pat Houston, the late singer’s sister-in-law and executor of her estate, is producing the show in collaboration with BASE Hologram.
She said: “Now is just the right time. In the spirit of Whitney, I know we’re doing all the right things right now.”
Houston died aged 48 in 2012 from an accidental drowning in a hotel bathtub the night before she was about to make her comeback performance at the Grammy Awards. An inquest founf the “effects of atherosclerotic heart disease and cocaine use” were contributing factors to her death.
The star had battled drug addiction for many years.
Daniel Murphy tweeted: “Just seen #Whitneyhoustonhologram on #ThisMorning . As a fan it looks nothing like her . It moves nothing like her . It’s a money spinner . I’ll stick to playing her on iTunes forever and leave her to rest in peace.”
Gavin Worby commented: “I love Whitney Houston, but that hologram is bizarre. IMO it doesn’t really even look like her. I’m sure it’s all been done with the best of intentions, but I find it a bit creepy.”
Lola Jaye said: “The late Whitney Houston’s hologram ‘singing’ on #ThisMorning
I just don’t know what to say at this point.”
But other viewers loved the idea of seeing the legendary singer perform once again.